I HELP COMPANIES MOVE FROM WHAT THEY MAKE TO WHAT THEY MEAN.

Senior brand strategy, creative direction and design for companies at moments of launch, growth and reinvention.

I’m Patrick Torres-Wright, a Los Angeles–based brand strategist and creative director with more than two decades of experience building brands across luxury, fashion, technology and consumer products.

I partner directly with founders, executive teams and in-house leaders to create clarity: what the brand means, what the customer should understand, what the team should prioritize and how that thinking should come to life.

My work lives at the intersection of strategy and execution. I help define the big idea, build the system around it and direct the creative that brings it into the world from positioning, identity and product storytelling to campaigns, collaborations and experiences.

Clients often bring me in to launch something new, reposition an established brand or add senior brand and creative leadership at a pivotal moment. I’ve worked with Google, Oakley, Intel, TOMS, Stüssy, RIMOWA, Oliver Peoples, Garrett Leight, Incase, Barton Perreira and other design-led companies across DTC, wholesale and retail.

Along the way, I’ve led more than 30 collaborations and product partnerships, built and managed creative teams and helped translate strong products into brands people understand, desire and remember.

Depending on the assignment, I work independently or bring together the right team of designers, writers, photographers, filmmakers and specialists to build the work.

HOW I CAN HELP

Brand Positioning and Strategy
Brand Identity and Visual Systems
Creative Direction and Campaigns
Product Positioning and Go-to-Market
Collaborations and Partnerships
Fractional Brand and Creative Leadership

LET’S BUILD WHAT’S NEXT

If you’re launching, evolving, or repositioning a brand, let’s talk about where it needs to go and what it will take to get there.